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DESIGN DIRECTOR
OPS INNOVATOR
CREATIVE DISRUPTOR
Avid Storyteller

DFW BASED

NICK

KIDD

Great ideas are the inevitable result of research, time, and trying ALL the bad ideas first.

I've led projects with iconic global giants at vibrant agencies and redefined operations at spirited start-ups to multiply output. I work directly with CEOs, directors, and founders to innovate their marketing, product, and operations.

My primary output is ideation and I do it at rapid speed. I focus on design backed by behavioral science and treat UX like a story, creating captivating experiences that push the boundaries of development and set trends.

Proven expertise

Ideas Are My Superpower

I’ve led teams at iconic agencies with demanding clients, juggling multiple projects under tight deadlines. I’ve mastered the art of crafting award-winning ideas quickly. I turn strategy into stories by blending research with "what if". I now use my experience to unlock the creative potential of others.

Creative Operations

Great work starts with seamless collaboration. I’ve led cross-functional teams by removing bottlenecks and building workflows that empower each team member. My leadership ensures projects stay on track without sacrificing creativity.

Sprint 1
Replace
Discovery
Complete
In Progress
Ideation
Getting There
Complete
Win Awards
Blocked
Complete
World Domination
Not Started
Muahaha
See The Kidd Effect
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Some Tools I Love

I'm always eager to learn new tools and apps as they come out. If I'm not working, I'm learning.

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Marketing Maestro

For over a decade, I've led global 360 degree campaigns for iconic brands, concepted in-store marketing, directed advertising strategies, written disruptive headlines, and designed award-winning visuals.

UX Backed By Science

I'm obsessed with UX and behavioral science. I've led web design for giants like Samsung and WKKF, in-store experiences for Audi, and complex product direction for SaaS and Enterprise software startups. I bring science-backed insights to every stage, from prototyping to launch

Add Some Science
Fitts' Law
Closer and larger targets are faster to interact with.
Cognitive Load
Mental effort required to process and retain information.
Progressive Disclosure
Gradually reveal info to reduce complexity and overload.
Choice Paradox
More choices more problems
Banner Blindness
We naturally filter out noise like ads.

Strong Foundations

I began as a print production studio designer, juggling hundreds of projects for international brands. I understand the importance of the tiny details.

K
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Fix it!

Research and Strategy

I love diving into strategy, research, and marketing insights. Check out my Notion to see a few of the insights I've picked up over the years.

Midnight Oil Connoisseur

I've been told my brain never shuts off. If I'm not working, I'm starting my own business, learning new skills, or picking up new hobbies.

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Mosaic 6

No kiddin'

32 Under 32 - 2019
Gold National Addy - 2018
2 Silver National Addys - 2018
Silver Graphis Design Annual - 2018
Featured in Ads of the World
Silver Graphis - 2018
Lürzer's Archive's 200 Best Illustrators
Gold DSVC Award - 2018
And a few more...

Pathfinder Studios

Design Direction
case study

Playwrights' Center

Web Design
case study

Roomvy

Product Design
case study

THAT'S JUST A TASTE

See more work
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creative

people

smart

No fear of perfection
Everything is designed
Tech for Innovators

TECHNOLOGY