Brittany, founder of Mason & Magnolia, knew she wanted her brand to stand out. But how to you stand out against such well known, trusted brands? The insight came from Brittany's personality. She is the embodiment of southern hospitality, and she would never approve of just a lackluster boring sign that to be an eye sore in front of homes. We wanted the signs themselves to add to the aesthetic of the house. Hattiesburg is a beautiful location, and her brand should add to it not compete with it. It needed to be friendly and welcoming. The brand needed to feel like home.
So we gave Mason & Magnolia a complete brand guide and showed them what their new brand was capable of. In a matter of months, the brand became a staple of the area. They have now expanded to three more locations and their logo is seen all around Mississippi. They often hear things like "Oh, you're the one with those beautiful signs."