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Pathfinder Studios

Type
Branding, UX, Marketing, Video, Ops
description
As design director of Pathfinder Studios, I lead our marketing initiative to level-up our brand, rebuild our website from the ground up, innovate operations, and generate business.
year
2024
visit site
Pathfinder became a powerful group of innovators who dared to do scary things.

Website

The old website, and our brand needed a major uplift. So, I challenged our design and development team to push Webflow to its limit. And we absolutely found its limit. The new brand is more mature, and takes inspiration from NASA with a mix of Ghost in the Shell to give it a modern space agency feel. We storyboarded a powerful homepage scroll experience and worked side by side with our best developers to add joyful micro-expressions and animations to bring the site to life.

Ops

I work directly with the CEO to oversee every level of product development and creative direction, along with managing designers, developing new business, forming the creative vision, and creating beautiful and innovative experiences from complex systems. I am often the first face most clients see and work with them from beginning to end of their projects.

I also created a RFP proposal engine in order to attack RFPs at incredible speed. We're now able to create 12 page well designed bespoke proposals in as little as 5 hours if needed.

Video

I designed and produced every video on the site to create a unified memorable experience.

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