CVBs and housing companies, and event organizers have been forced to use outdated and cumbersome systems for years. These platforms utilize daunting spreadsheets, confusing menu systems, communication often gets lost in emails. They require extensive onboarding and manager oversight. So, we disassembled the entire process, interviewed users, and created a new simplified workflow. Our spreadsheets only show the data relevant to each stage of the process, and we created a revolutionary bid negotiation system that allows for real time feedback, then we designed beautiful charts and analytics users can present to stakeholders.

We utilized behavioral science to rethink the entire process. We conducted interviews with event managers and found where they were creating their own workarounds and shortcuts to accommodate their needs. In a sense, we found the desire paths and built our UX around those paths. We made it simple, utilizing progressive disclosure to only show info and options when they are necessary.

I led design and engineering, creating wireframes, directing design, managing timelines, and working with clients to create something huge.

Marketing

We then designed a marketing website and created a new premium trade booth to become a standout brand. I also wrote and produced a video reel complete with a hired voice actor.