Resume

Innovating brands for over 10 years

2020 - 2022

tRANSMISSION

As the elected chair of the Associates Board committee for internal brand, culture, and process, I wrote the creative process and directed an agency overhaul in workflow. I worked on executive-level projects, creating branded pitch decks, brand audits, and process templates, and directed award-winning campaigns and new business pitches. I oversaw national digital campaigns from inception to delivery, consistently over-delivered on short deadlines, produced upsells, and designed long-form content and social driver assets for B2B campaigns. My clients included Aruba, Software AG, HP, HPE, F5, Poly, Nutanix, AMD, and Citrix.

2022 - Now

Pathfinder Studios

Working directly with the CEO, I oversee every level of product development and creative direction, manage designers, develop new business, and form the creative vision to create innovative experiences from complex systems. I maximize team output through structured workflow, powerful collaboration, and constant communication. I prototype and direct complex UI systems to achieve intuitive design KPIs, elevate agency branding, direct messaging, and design new marketing looks. I direct the look and feel of trendy websites, manage UI, color, user flow, and experiences of complex products, build expansive design systems, manage the design team's growth and direction, handle client relations, sometimes as interim chief director for them, and meet with clients weekly to discuss status, timing, and future opportunities.

2015 - 2020

tRACYLOCKE

Working on Samsung (global and US), Audi, T-Mobile, and Dollar General Literacy Foundation, I pushed myself to be an innovative and reliable team member, aiding in pitches, product launches, and creating award-winning work. I also hosted workshops in print and social media to fill agency gaps and teach my team about new opportunities. I was promoted from Digital Studio Artist to AAD, then AD. I created key visuals for major product launches for Audi and Samsung, directed video spots and social campaigns for Dollar General, conceptualized product sizzles and photoshoots for Samsung, and utilized Adobe XD to create POS experiences for Audi, Samsung, and SmartThings. I hosted an online TikTok workshop for the agency and earned multiple awards for my illustrations on Audi, including being named 32 Under 32 by my peers.

Web design.Creative direction.User experience.product design.Social Media.Operations.Shopper marketing.Email marketing.Product Design.Video Production.copywriting.midjourney.Branding and Identity.illustration.image retouching.storytelling.tech trends.pitch decks.Wireframing.

Here's what some of my amazing colleagues have to say...

Kevin Forister

Creative Director

Nick is one of the most talented, hardworking, and exploratory creatives I've had the pleasure of working with. His high-quality work output and solution-focused concepting skills are perfectly complimented with his ability to take constructive feedback and push himself professionally. Nick's drive and fire for the industry are characteristics that cannot be taught, making him an extremely valuable player on absolutely any team. [...] He's an experience-it-for-yourself kind of ad guy, one in which I've experienced working with on a day-to-day basis for over five years. I had a true front row seat and I can promise you this: Nick Kidd will continue to make real waves in this business for years to come, and whether that's on your team is up to you. Personally, I'd take your shot.

Josh DuMond

Associate Creative Director

I've worked with Nick on the Samsung, Audi, and T-Mobile accounts at Tracylocke for the past two years. Nick is a pinnacle example of a curious creative. He is constantly aware of new trends and strives to learn and understand them. I've then seen him apply that knowledge to client asks and internal agency projects. He's constantly looking to innovate and grow not only himself but also the team around him. His motivation and curiosity is infectious. I'm sad that I won't be able to work directly with him anymore, but I'm excited to see what the future holds for him

Pratik Barvaliya

Full Stack Developer

Working with Nick has been a transformative experience. As the Director of Design, he brings an incredible blend of creativity, leadership, and strategic vision to every project. His ability to take abstract ideas and turn them into beautiful, user-centered designs is second to none.
What sets Nick apart is his approach to leadership. He not only encourages innovation but also ensures that his team has the tools and support they need to excel. His attention to detail and passion for design are infectious, and his collaborative mindset made working across departments seamless.
Nick is also a great problem-solver. In every project we worked on, he maintained a focus on the end user while keeping business goals in mind. He navigates complex design challenges with ease, always delivering results that exceed expectations.
For anyone looking for a design leader who can inspire creativity, foster collaboration, and drive impactful design solutions, I highly recommend Nick.

Juliet Walker-Wilde

Consumer Insights Strategist

If you're looking for a self-starting thought leader, look no further than Nick. During his time at TracyLocke, he brought forth multiple, actionable pieces on emerging technology and social, that as a strategist I appreciate deeply. That kind of leadership and genuine desire to push the envelope of client and creative thinking is a true rarity in this business, and I am officially jealous of any agency that scoops him up. Do not let this talent pass you by!