Handcrafted Magic
I have a passion for print. There is nothing more rewarding than creating something by hand and making a special moment for someone else. From foil stamping to letterpress, I love learning new printing techniques. So in 2019 I decided to start my own business and create the worlds first magical paper company.
My wife and I met through our love of pop culture. But we felt that much of the stationery for nerds was too childish. We wanted to create a company that made beautiful products for the more mature geek.
Since then, we’ve quickly achieved a massive following of over 20K on social media and received consistent sales and positive reviews.
Visit the site at Encanto.ink
The Brand
The brand was created to create a fantasy escape for our customers at every interaction. We are more than just a paper show, but a source for magic in the midst of all the adult stressors.
Notebooks
Weddings
Social Media
20K+ Followers
I focus my efforts on social media marketing. I utilize Facebook Business, Instagram, TikTok, Twitter, Pinterest, and YouTube to create a marketing funnel. I quickly grew my accounts to over 20K followers, by taking advantage of trending topics to get over 2.7M views in some cases.
Trade shows
I design and host trade show booths to meet our customers and network with other vendors. I’ve developed my strengths in marketing strategies through trial and error.
Here is a Live workshop I hosted to share my TikTok findings with my my agency. I discuss how I gained my following as well as how other brands use the platform.