In order to infuse the Audi brand and forward-thinking mentality into the dealership, we created an interactive display to assist in the car-buying process. Equipped with model-specific pages, featured innovation experiences, and highlighted offers, the shoppers could learn and explore Audi’s offerings and technology no matter where they were in their path to purchase.
In an effort to encourage Audi drivers to use Audi Original tires, I gave them the Audi Sport branding. If you want Audi performance, you need Audi tires.
I was asked to create the look and feel for the All-New Audi Q8. I used dark colors with the vehicle emerging from the shadows. The Q8 demands attention with an intimidating presence, so the the design needed to be equally unapologetic.
I illustrated Holiday Cards to send customers.
We wanted to tell customers it’s time to reward themselves for once. Hosting Christmas every year and buying everyone gifts can be frustrating. You’ve earned a gift to yourself this year.
Audi’s SOA spot encouraged customers to begin turning their dreams into action. To align with this, we told customers to Live their lists. We put vehicles in aspirational environments. Then, we had bucket lists hand written for every banner by different people. We crossed off items until the last one required an Audi.