Nick Kidd

4Lo Brewing Co.

2016 | Identity | Package design

You kick the Jeep into 4-low. Conquer both your fears and the most dangerous trails. You reach the end of the road with a few bumps and bruises. It's safe to say, you've earned a beer worthy of your adventure.

4 Lo Brewing is the only beer worthy of such a title.

Printed on each can is a famous off-road trail in America. Use the can to tell stories of your adventure to your friends. Keep the can as a keepsake. You can also use your phone's camera to pull up details of the trail when you use an augmented reality app.

This is the dream beverage for any off-road enthusiast.